Multitasking in my very own iPad.

A busy day in the barn

When I’m doing car maintenance I usually go about it in a very linear fashion. I disassemble, label and lay out parts, keep notes, etc. I rarely interrupt a job, as I prefer to focus my attention 100% on the task at hand. In other words, I prefer to single-task. Today however, I had a bunch of “routine” tasks to do.

  • The TDI needs new brake pads, as I could hear one of the rears making noise.
  • Sue’s CRD required a fill-up and an oil change.
  • I had a batch of BioDiesel to cook.

So today I went out to my little private idaho, my man cave, my … iPad … and I multi-tasked. Brake jobs are fairly simple and frankly monotonous. As are oil changes (especially now that I have my “sucka!”). Making BioDiesel is something I do even more often, but it does require more concentration.

Unlike the latter two, there are no “wait states” in a brake job, BUT even with a lift it is dirty, uncomfortable work, so I took a break from brakes at the completion of every corner, to wander off and do something else in the task list.

This is the little Diesel I cut my mechanical teeth on back in the 80s. John Meister's new-old 1981 VW Rabbit Diesel Pickup

An enforced break also came when my friend and BioDiesel co-op member dropped by with his “new” truck, a 1981 VW Rabbit pickup! Diesel of course. It was cool to see that old 45 HP machine under the hood, as it was also in my first car, a 1980 Diesel Rabbit. Nick came out and helped us unload, and load John up with two 20 gallon barrels of home-brew.

The brake pads of the TDI have a sensor built into the left-front side that set off an idiot light on the dash. This light has never come on in my car as of all the pads, this corner had the most left on them. Go figure. The inside pads on both rears were almost gone. The OEM pads back there have a subtle change of pad material in them that makes a grating noise when the pads are worn to that point. This is how I found out it was time to change them rather than the sensor/light combo. I visually check them when I have the wheels off, but will admit to never looking at the inside rear pads, as they are practically invisible, being almost completely obscured by the calipers. I figured if one pad was worn to noise-making I’d change ALL of them. The car has 150,000+ miles on it, so worth the cost of eight brake pads.

I cooked the home-brew, and changed Sue’s CRD oil with the MityVac between the corners of the TDI. The wheels were back on, and the CRD back in the garage in time to watch the Vancouver Canucks beat the Toronto Maple Leafs on Hockey Night in Canada. After the game I shut off the BioDiesel processor and had a nice dinner. I’ll take the TDI out for a test drive tomorrow.

It sure is nice to have my own “iPad” to work in.

Twitter as a Marketing tool: Failure

Twitter Marketing Failure

Twitter is an amazing communications channel. It serves to maintain several types of communications. Here’s how I use it:

  • Keep a sort of running conversation going with my friends, many of whom are literally scattered around the globe.
  • Follow news, as it is shared and interpreted by friends, colleagues, and acquaintances.
  • Gain insight into things I’m interested in, such as Datacenters, the Network Operations side of the Internet, Web Hosting, Cloud Computing, Technology news, Apple, the Automotive Industry, Collector Cars, Photography, and the Pacific Northwest.

At work we use Twitter as an out-of-band comms channel with our customers. We post notifications of scheduled maintenance, new support blog posts, and real-time updates when there is any sort of an issue going on within our facility, such as UPS maintenance.

Twitter is great for items that are “important now” like that. Where I have seen Twitter consistently fail, is marketing to new customers via responses. Usually this is a Twitter API driven “bot” (automated software) that responds with a pat bit of sales-speak to any Tweet that makes mention of them, their product/service, or posts a URL that links to them in any way.

The image above is an example of one such miserable, fail-prone auto-replies. I posted a URL pointing to an article on TechFlash, which is a local news blog, covering the Seattle-area technology & business beat. The article in question pointed out the irony of a local Tech Exec, being swept up in a long-term criminal investigation concerning suspected organized crime involved in a Seattle strip club. The exec in question committed perjury with regard to having “Clintonian” relations with a stripper at said club. The irony of course was the same exec’s on-stage demo of their software which allows people to perform background checks of people they meet, on the fly using their mobile phone. The criminal history feature of this software is called “Sleaze Detector.” The layers of irony here are too good to pass up, so I sent the tweet.

The employer (which by the way has a history and reputation in Seattle of seemingly sleazy executives) of this seemingly sleazy executive responded to my tweet with a discount on their software!

This is why human beings are unlikely to lose their jobs to software over the long run. Software lacks judgement, and can not detect sarcasm or irony.

Wall Street Sheep bleat to Steve Jobs’ tune.

I don’t have anything to say about Apple’s new “iPad” device. Unlike technology pundits, I would prefer to get my hands on one before I start spouting opinions about it.

What I would like to point out however is Wall Street’s view of today’s product announcement. I noted that when the name was announced AAPL stock nosedived a bit, then slowly climbed as features were explained. Later when the price was announced (at a bit more than half where the pre-announcement speculation put the price tag) the stock marched right back up again. In my twitter stream it seemed only myself and Kevin van Haaren were commenting on the stock market’s reaction.

There are at least two months to go before the (real, not stock) market can begin to asses what this product can and will do. It will be interesting to observe the stock along the way. I generally have a very dim view of what Wall Street analysts think, as I see them of incapable of real analysis, completely out of touch with the real world, and far more prone to herd mentality than they’re willing to admit. Meanwhile, I wish Apple luck here though, as a customer and shareholder.

Seven Years in Two Photographs

Watching children grow up is like observing starfish. It happens so slowly that it is impossible to actually see it happen, but like watching that minute hand move on the big wall clock in fifth grade math class, while it happens almost imperceptibly, it does happen. Photography of course allows us to cheat time and observe moments from the past, and collected photos can form a sort of mental time lapse movie where suddenly those seemingly motionless starfish are wandering all over the tide pools.

In 2003 the entire Goolsbee family visited my parents, this included my two sisters and their families. At the time all four of the grandkids, that is my two boys and my two nieces, all just had braces put on their teeth. I snapped a photo to commemorate the situation:

L—R: Christopher, Nicholas, Lauren, & Caroline in winter 2003.

It is a cute photo and it ended up on the cover of one of those Apple iPhoto books I made for my parents of our week with them, which to this day enjoys a place on their living room table. The photo captures three of the four of them at the end of their childhoods and into their teens. Chris and Caroline were thirteen years old, Lauren was fifteen. The littlest is Nicholas, who was then just ten years old and as you can see the teenagers are all hunched over to match his height for the photo.

Fast-forward your metal time lapse to the end of 2009:

L—R: Christopher, Nicholas, Lauren, & Caroline in December 2009.

On our last day in Colorado over the Christmas holiday I rounded up all four the grandkids away from their iPods, school reading assignments, and laptops. The intent was to recreate the 2003 shot, with a little art direction from my sister using the original photo on the cover of my parents’ book. Chris & Nick are now over six feet tall. Their cousins, being their mother’s daughters (my sister Cathy is, shall we say… “vertically challenged”) remain about the height they were in 2003. Getting everyone’s head lined up was a bit of a challenge! Both nieces are in college now, with Lauren set to graduate in May. Chris is in college too, and Nick is a sophomore in high school. (Nicholas is also no longer the youngest and certainly not the “littlest” grandkid anymore as my youngest sister had a son 3 years ago.)

The intent of the photograph was to capture their smiles, and the results of all that orthodontics. What I see instead however is seven years of maturity reflected in these four faces. While they’ll always be our children, none of them is really a child anymore.

Datacenter Site Selection – Facebook in Prineville, Oregon

Average Industrial Power Rates per State

Facebook announced this week that they are building a datacenter in Prineville, Oregon.

Other than being the place of my wife’s birth, and the home of Les Schwab Tire Centers, why on earth would they choose to locate a high-tech industrial facility in Prineville, a tiny town in eastern Oregon far from any major metropolitan area? The reasons are simple, and boil down to two things: Cost of Electricity, and Climate.

Have a look at the map above. This represents the average cost of power to an industrial user on a per-state basis. I’ve said it many times, but it bears repeating: A datacenter is essentially a facility that transforms electricity into bits. Power goes in, bits come out. The by-product of this bit manufacturing process is heat. So power costs, and the ability to keep the facility cool are the two critical components of datacenter site selection. Those white states running through the map represent the lowest power costs.

While the cost to build a datacenter is staggering (~$2000 per square foot) the cost to operate it over time is daunting. Datacenters use a lot of electricity. Not just for powering the servers, but also to keep the environmental conditions correct for those servers. Computers don’t react well to dramatic changes in temperature and humidity, so a stable environment is critical. It takes as much, and often more power to maintain the datacenter environmental conditions as it does to power the servers. Locating the datacenter in a place with a naturally cool climate is a huge advantage due to the concept of “free cooling”… that is using naturally cool outside air to maintain the inside temps. We do this at digital.forest’s datacenter in Seattle. Outside air is used the majority of the time, year round. Only in daytimes during the summer do the mechanical cooling systems have to kick in and take over. You can’t do this in Houston, or even in most of California. So look at those white states and think about which ones have the reliably coolest climates.

Washington & Oregon.

Washington state has an advantage over Oregon in that power is less expensive here. Visionary companies started building datacenters near the large hydroelectric dams along the Columbia River about seven years ago. Microsoft and Yahoo near Quincy, VMware and T-mobile near Wenatchee. More were planned until our Attorney General, Rob McKenna declared that datacenters were not classified as “Manufacturing Facilities” and therefore not eligible for sales tax breaks on capital purchases tied to their construction. Given that it costs tens to hundreds of millions of dollars to build a datacenter, this action tipped the scales into Oregon’s favor. Even though the long term operating costs in Oregon may be slightly higher, the cost to build a facility is much, much lower as Oregon has no sales tax. This is likely why Facebook chose Oregon.

Construction will last for quite a while and inject $188 million dollars into the Oregon economy. Once in operation the facility will bring about 35 well-paying jobs (Facebook says 150% of the region’s prevailing wage) to the town of Prineville. For rural areas this can only be a good thing. So congrats to Facebook and Prineville, and let’s hope it is a long a fruitful relationship.

Datacenters are a growth industry of the future and will be a wonderful economic boost for rural communities east of the Cascades where traditional industries such as timber have all but vanished. I hope our politicians in Olympia have noted this and can get datacenter construction rolling again here in Washington.

Crisis? What Crisis!?

The stuttering of the furnace, well pump, and digital clock woke me up around 5 am this morning. Power flickered a few more times, then ceased into a near-total darkness. The sudden stillness within our house brought the outside sounds to the fore. Wind. I could not hear the wind so much as the straining and rustle of the fir and cedar trees outside. I climbed out of bed and grabbed the one of the flashlights we keep handy for just such an occasion. The dogs eyed me with optimism initially, but sank their heads back down to the floor as I passed by heading towards the front door. I stepped outside into the chill wind and light rain to survey the area; looking to see how wide this outage might be. The entire area was dark; no street or houselights on between us and the mountains to the east. Looking back over the house to the west showed a comforting glow of the town of Arlington four miles away, reflecting off the low heavy clouds. Even brighter glows emanated to the south and southwest (Marysville & Everett respectively.) From this data my evolved mammalian brain ascertained the outage was very local, and confined to between Arlington and the mountains of the Boulder River Wilderness. This meant that it was likely to be very brief, unlike previous extended outages that covered the region. Such is life living in the Cascade Foothills. I climbed back in bed and told Sue that power was out. In our home this means no showers, so we just stayed in bed past our usual waking time. Nick, without his alarm stayed asleep in his room.

After a bit I wandered out to the kitchen, and Sue fed the dogs. I stood at the window and admired the darkness. At this latitude the sun rises late (around 8 AM) and low this time of year, and never flies very high above the southern horizon. Clouds obscure it most of the time anyway. The only light visible at all was that glowing reflection of other towns on the underside of the overcast. That odd light and swaying conifers gave the atmosphere a very odd look. Very dark. Very mysterious. My mind wandered back to time without electricity when the world was lit only by fire, and how, absent that far away glow, absolutely DARK it would be right here, right now.

Every little thing I wanted to do, take a shower, make breakfast, read the newspaper the normal routine of a normal morning… all dependent upon electricity. Instead I grabbed a handful of nuts and a glass of water from a pitcher, and stared out the window in thought.

I thought about perspective and how we, as highly evolved humans, fail to recognize reality. Despite our opposable thumbs and big brains, we tend to overreact like frightened chimps to things which are quite harmless. Among the headlines I could make out of the murky twilight cast on the kitchen table was yet another mention of the “Economic Crisis” we supposedly find ourselves in. “Bullshit” I thought. This is anything but a true crisis. In a crisis we’d be eating the dogs and burning our furniture to keep warm. Things we take for granted, such as electricity and the availability of the pistachios I’m eating right now would be unimaginable and exotic luxuries. Our society has grown so damn secure and comfortable that we now have to manufacture problems.
We create artificial controversies (which are in reality side-shows) for television pundits to endlessly rehash.
We imagine catastrophes (which are in reality minor stumbles) for political parties to use to point fingers of blame at one another.
We conjure up legions of plotting enemies (when they are in reality numbered in the dozens) that frighten us into discarding our most cherished values.

This is NOT an “economic crisis” at all. Nor is it the failure, and especially not the “end” of Capitalism. What we find ourselves in right now is the inevitable mild down cycle, which naturally occurs as part of a healthy market. Market cycles go up, and they go down, performing corrections when things in any particular sector get out of… the invisible hand, as it were. Down cycles always cause human beings to panic, thinking that things are somehow really bad. Well, I’ve got news for you folks, this kind of thing happens all the time, over and over again throughout history, though the history books only focus on one of them. In reality we’ve been in this down cycle for almost ten years. Corrections have jumped from sector to sector, and recovery very slow, but overall if you look back at 2000—2009 the economy has been flat as Kansas compared to the crazy days of 1990—1999. So can we drop the hyperbole and focus on reality: Things right now are not that bad, and in fact they are pretty damn good. I’d wager that it the larger scheme of things, it is the best time ever to be alive. Sure, I’d love it if my stock portfolio were partying like it was 1999, but on the upside we’re not burning useless banknotes for warmth or eating our pets. In the latter cases you can be forgiven for calling it a crisis, but the word is not justifiable to use for today’s situation. Other terms off the table: “meltdown”, “free-fall” and “disaster.” Why? Because none of them are actually happening. Unless you live in Haiti of course.

If anything console yourself with this oddly comforting fact: We live at the only time in all of human history where things are so good, and living is so easy, that even poor people are fat.

So next time somebody on TV or radio utters the “C” word, turn it off.
Next time the phrase “Economic Crisis” comes up in conversation, reply with the question “Have you eaten your pets?”
Next time you think things are really tough, flip your home’s main breaker and sit in the dark for a while.

Sense of perspective will return.